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 1 Globalization Strategies

  • From the e-Activity, discuss the best possible pricing strategy based on whether the company you selected is a retailer, manufacturer, or service firm. Explain your rationale.
  • Discuss the best possible way the company you selected could expand its market globally.


 2 Sources of Equity Financing

  • From the e-Activity, discuss how the company you selected might benefit from selling new customers on e-Bay (as opposed to building and maintaining its own Website).
  • Referring to the same company, determine the best source of equity capital available to the company you selected. Explain your rationale.

 

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