for Tutor Faith Discussion
The management team for new product development was interested in assessing relevancy of the chosen test markets to the three states designated for rollout if the test market was satisfactory (Tennessee, Alabama, Georgia).
What are your conclusions about the representativeness of the test cities to the designated
rollout states?
What secondary data should you present to support your conclusions? Where will you
obtain this data.
10 years ago
10
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