Traffic delays can be costly for drivers. Research has proven that traffic delays cost the American driver approximately $640 per year, and about six billion vehicle hours per year (Arnott & Small, 1994). Modern Global Positioning Systems (GPS) can inform

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Traffic delays can be costly for drivers. Research has proven that traffic delays cost the American driver approximately $640 per year, and about six billion vehicle hours per year (Arnott & Small, 1994). Modern Global Positioning Systems (GPS) can inform of traffic delays along a route programmed into the system, but only if they are being currently reported. Free Flow Traffic GPS would change that by using traffic flow sensors placed along freeways, highways, and arterial roadways to determine the quickest way to get from point “A” to point “B” using proprietary software utilizing the current flow patterns of traffic. This software can also update the route if a significant change in traffic flow occurs during travel.
The Seven “C” evaluation model will be used to evaluate the Free Flow Traffic GPS. The Seven “C’s” include; choice/control, convenience, community, compatibility, completeness, coolness, and cost (Phillips, n.d.). The innovation needs not meet all seven “C’s” to be successful, but they should meet several of the “C’s”.
Choice/control asks if the innovation offers more choice or control over what is currently available (Phillips, n.d.). The Free Flow Traffic GPS offers the user the ability to navigate around traffic delays, saving both time and money.
Convenience asks if the innovation provides the user more convenience than what is currently available (Phillips, n.d.). The Free Flow Traffic GPS allows the user to input the destination and the routing software will select the quickest way to get there based on traffic flow patterns along the route, and will offer an alternative route if traffic flow patterns change during the trip.
Community asks if a broad market exists for the innovation (Phillips, n.d.). Every driver in the United States could benefit from this system.
Compatibility asks if the innovation will align with current technology (Phillips, n.d.). The Free Flow Traffic GPS will utilize current GPS technology and add traffic flow information to select the quickest route possible.
Completeness asks what will it take to make the innovation complete for the user (Phillips, n.d.). The Free Flow Traffic GPS will require very little in the way of training to be able to use it. It will work very similar to current GPS in that all that will be required from the user is to input the destination, and the routing software will do the rest.
Coolness asks if the idea creates a sense of identity, meaning or experience for the user (Phillips, n.d.). The Free Flow Traffic GPS will assist the user in arriving on time to a destination while experiencing very little frustration associated with sitting in traffic.
Cost involves evaluating the cost to the consumer, and will the consumer consider it reasonable to switch to the new product (Phillips, n.d.). The added cost of the Free Flow Traffic GPS would be considered negligible when compared to the potential savings of time and money to the user. 
In conclusion, as a group we have chosen to work on the innovation of the Free Flow Traffic GPS. It could potentially increase revenues for the company that incorporates this technology into their current GPS systems. Many users could also potentially save time and money, and reduce frustration in their daily commute, and quite possibly reduce the instances of road rage. For future assignments we will be working together on developing an implementation plan for the Free Flow Traffic GPS, and presenting it to an appropriate audience. 

Additional Requirements 

Min Pages: 1 
Level of Detail: Show all work 
Other Requirements: please include any citations that may be relevant.

    • 9 years ago
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