Topic 2: Trust and the Customer Relationship

Go to the Kaplan Online Library in the home area of the course room and search for an article within the last three years concerning “customer trust”.

     Checklist:

·                   Provide your classmates with the article title and reference, and then discuss what you learned from the article.

·                   Explain how what you learned might help you regain a lost customer once they are stating that they are going elsewhere for the service or product you offer and explain why. 
          (You may use your current company if applicable or use a company for which you ideally would like to work.)