For Top Performer Only

Discussion question 

• The local cancer society is beginning a community-awareness campaign. The text states that executives are the face of the organization. In your awareness campaign, discuss three tactics aimed at the community that would add to the visibility of your executive.
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• Of the three tactics you just identified, select the most difficult to execute, Explain your rationale.
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• Recommend at least one possible course of action for mediating the difficulty you described above.