The Think Tank.

Week 6 Assignment: Part 3 of Marketing Plan

·       Play and advance PharmaSim as a team from period 4 to period 5 (Score determined by final team performance in 3 performance criteria: 

1.    increased manufacturer's sales (revenue)

2.    increased income (profit) and 

3.    increased stock price

·       for this just give me a couple sentences giving suggestions so I can turn in to the team discussion board to receive participation.

Your team assignment in week 6 is to complete the first draft of Part 3 of your Period 7 Allround Marketing Plan (see syllabus appendix B for Part 3 components).  Part 3 is due by Sunday at 11:59 p.m.

PART 3 (due week 6):

F. Marketing Objectives (within the Goals and Tactics table; see example below)

Show 2 marketing objectives (one each for your B2C plan and your B2B plan). An objective is more specific than a strategy, but not as detailed as a SMART goal.  For example: “become the preferred brand among target segments…” A SMART goal is much more specific (see below).  Objectives may be separate or serve as the heading for the goals/tactics tables that capture your 4P’s marketing plan (see example below.)

G. Marketing Goals and Tactics  (within the Goals and Tactics; example below)

Here is where you reference your 4Ps tactics (action items to achieve your goals).  Within one table, list 6 total marketing goals (3 per objective) written in SMART terminology (Specific, Measurable,Attainable, Realistic and Time-bound).  Your plan should list at least 3 tactics that you will use to achieve each goal for both B2B and B2C (18 tactics in all).  An example of a marketing tactic is: “$12 million for consumer advertising.”  (Feel free to take reasonable guesses at budget amounts). Organize your tactics by goal under the Objectives in a table such as the following example. (NOTE: example shows only 1 objective and 2 goals; your plan MUST include minimum of 2 objectives with 3 goals each and 3 tactics per goal).