Telstra Marketing Strategy

Marketing Research Assignment

Individual Assessment 3000 words

This assignment is about planning a relevant and useful marketing research project.  You are not expected to carry out the research. 

·         Select a major Australian organisation (eg. Fosters, Telstra, BHP Billiton, Orica, NAB, Crown, Qantas, AWB, Australian Dairy Corporation, Woolworths, David Jones, Toll).

·         Identify a business decision relating to marketing (Product, Price, Place, Promotion, Segmentation).

·         Formulate a research question that will provide information to assist managers in making this decision. 

·         Design a research project to answer the research question. 

·         Explain why this research approach will deliver a reliable and valid result. 

·         Discuss how the research answer will influence the business decision.

·         Discuss how the business decision will affect the success of the business.

·         You are expected to consult at least three journal articles to provide deeper insight into the ideas explored in your project.

·         Use of Harvard referencing to identify the source of all ideas.

Assessment

·         Clarity of description of the business decision.

·         Clarity and relevance of the research question.

·         Reliability and validity of the research project design

·         Discussion of possible sources of error and what can be done to reduce them

·         Clarity of explanation of how the research answer will influence the business decision.

·         Clarity of explanation of how the business decision will affect the success of the business.

·         Use of ideas from Journal articles