Targeting Retail Consumers and Positioning

In no more than 2–3 double-spaced, typed pages in 12-point font (Times New Roman), respond to the checklist items. Be sure to include references for any resources you use.

Checklist:

What determines whether a new product or service has relative advantages over competitive offerings? Identify the relative advantages of each of the following: disposable cameras, hybrid automobiles, and plasma TVs.

Given that each of the above products also has relative disadvantages compared to its predecessor product, present a general statement (i.e., a statement with universal applicability) that would explain why consumers are willing to adopt new products even though they almost invariably have relative disadvantages.

Reference:

Shimp. (12/2008). Advertising Promotion and Other Aspects of Integrated Marketing Communications, 8e, 8th Edition. [VitalSource Bookshelf Online]. Retrieved from http://kaplan.vitalsource.com/#/books/1111440093/

Need 11 Oct 2015 by 2300hrs