target marketing

  Two existing companies decide to create an alliance and develop a new product to launch into the marketplace

Our companies are; apple and cisco. Cisco makes chips and apple makes technology. Our product name is smart home. We want to make chips. You can put these chips on the some products in your home (tv, refrigerant, microwave…) and you can take control of these products from your phone. For example when you are at work you can start your washer machine and you can check also your washer machine’s situation. When you put your chip on your product at home, chip takes control and any information from your product and makes connection with your phone. You take control and start or stop machine and also check also.

My part is about target marketing about this brand new product.

 Identify and discuss the primary target market.  Be as descriptive and specific as possible.  Do not say that EVERYONE OR ALL CONSUMERS are your target audience – that is wrong!  Describe your primary target markets in terms of: demographic characteristics, psychographics, geography, and behavior.

It should be about 2 pages. And also must be own words and sentences, not copy and paste.