Target Market on The Honda Company

1300 Words- All New Content

In preparation for the survey to find out more about the customer, determine the target market. Develop a profile for the target audience. Conduct secondary research on your company/client’s product or service and target audiences. Answer the following questions in your target customer report:

• Why is it important to select a target market first in the research process?
• Who is the target market?
• Identify the target market’s personality traits, interests, and lifestyles.
• What research did you use to determine the target market?
• List 3 resources used to determine the target market.
• State how identifying the target market will help you develop the research design survey.

KEY NOTES to make successful:

Description:

§  You will develop a target customer report for this assignment. First, you should explain the product’s target market and define its psychographic characteristics, such as lifestyle and personality traits. Various research tools exist to determine psychographic characteristics such as VALS (values, attitudes, and lifestyles survey), Prizm, Nielsen, and others.

§  In preparation for the survey to find out more about the customer, you should determine the target market:

In preparation for the survey to find out more about the customer, you should determine the target market:

1.  Develop a profile for the target audience.
2.  Conduct secondary research on your company/client’s product or service and target audiences;