takeaways from two articles

ldsfy321

Read the two articles first.
Discuss how they integrate concepts and frameworks of the Consumer Behavior textbook & lecture materials in understanding the nature of the Millennial consumer described in this study.
Encouraged to research materials related to the Millennial consumers from other external sources and list all referenced sources.
Answer "what are the most important takeaways and insights as they relate to textbook readings & lecture materials"
400 words