SWOT Analysis Groupon W3 Assignment Grantham University

SWOT Analysis Groupon

Write a 3-5 page paper/analysis on your chosen case study (See Week 2) where you consider the SWOT Analysis, Marketing Goals and Objectives for your Marketing Plan.

This week's component is the SWOT Analysis.  Consider these elements as you write your paper.

•Strengths

•Weakness

•Opportunities

•Threats

SWOT Matrix

•Developing Competitive Advantage

•Developing a Strategic Focus

Within your paper/analysis be sure to address the following:

•Include a title page and 2-3 references.

Strengths

1

2

3

How do these strengths enable the firm to meet customers’ needs?

How do these strengths differentiate the firm from its competitors?

                Weaknesses

1

2

3

How do these weaknesses prevent the firm from meeting customers’ needs?

How do these weaknesses negatively differentiate the firm from its competitors?

                Opportunities (external situations independent of the firm—not strategic options)

1

2

3

                Threats (external situations independent of the firm)

1

2

3

How are these threats related to serving customers’ needs?

What is the time horizon of each opportunity?

The SWOT Matrix

Developing Competitive Advantages

Developing a Strategic Focus