SWOT Analysis

A hospital has hired you to help them with their strategic planning. This is the information they have given you:

1. It is one of the oldest hospitals in the area and trusted by the community.
2. Incomes have been going up in the community the hospital serves.
3. Demographic changes: Many younger people have left for other cities. Birth rates have been falling gradually. The average age of the population of the area is increasing.
4. Manufacturers in the area have health care plans for their employees, and they list another hospital as the preferred provider. Their workers no longer come to this hospital.
5. Due to budget cuts, there are no funds for a wellness program the hospital was implementing for the county.
6. The skill and commitment of the clinical staff is the most valuable asset. The staff is 80% white and 68% female.
7. A cluster of food processing units is coming up in nearby farming areas. Many Hispanic families have moved into these areas to take the jobs in these new units.
8. A sports club has approached the hospital for an arrangement under which club members will use the hospital’s nutrition and physical therapy services.
9. It has received a grant to modify the reception area and install special elevators to accommodate the needs of the disabled.

Perform SWOT analysis based on the information provided. In completing the SWOT analysis, identify the listed issues as strengths, weaknesses, opportunities, or threats. If you believe you need additional information, describe the information and explain why it is necessary to complete the SWOT.

Write your assignment in a Word document. The assignment should be 1 page long.

Read the following web article:

• SWOT analysis. (n.d.). Marketing Teacher website. Retrieved from 
  http://www.marketingteacher.com/swot-analysis-marketing-tools-from-marketing-teacher/