SWOT analysis

SWOT Analysis – To determine the internal and external factors that must be considered in the development of a marketing strategy, evaluate their likely impact on the firm and generate possible competitive advantages for the development of a sound strategic and tactical direction. Complete a full SWOT Analysis for the textbook Case – “Apple's Winning Marketing Strategy” and use it to analyze and determine 3 Competitive Advantages that Apple could build upon.

Format:

The document should be in APA format, including properly formatted title page, and reference page.

A minimum of 3 external sources beyond the textbook are required.

SWOT Analysis Rubric

Read chapter 4 and use the SWOT Analysis reference from page 551 and 552 Letter F to complete this SWOT Analysis

Content

Introduction

SWOT Analysis matrix

3 competitive advantages

Develop 3 Marketing goals and objectives

3 external resources

Total Content /40