Super Bowl Advertising
thoaseSuper Bowl Advertising
Anyone have $4.5 million? That was the cost for a 30-second ad during Super Bowl XLIX. Take a look at the advertisements that ran during the recent Super Bowl.
Choose a favorite advertisement to critique and post a link it.
Does it persuade you?
How?
Why do you like it/dislike it?
Is there anything problematic about the ad?
Want to explore it more? Take a look at this link on the ADPLAN framework of evaluating the effectiveness of an advertisement.
http://www.kellogg.northwestern.edu/news-events/superbowl/about/adplan-framework.aspx
11 years ago
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