Summarize article answer marketing questions

Please read the WSJ article Attached;

1-Summarize the article (400 words minimum)

And:

Respond to the following questions:

2. What factors do you think best explain how Nike became so large and dominant in the athletic shoe market?

3. What would you recommend Nike do to succeed in the 'athleisure' market?

4. What marketing research methods would you recommend to Nike to help it stay abreast of changing consumer tastes?

Please be thorough in your responses, cite your sources (Provide in-text citations and a reference page) and make sure your responses follow the formatting requirements:

➢ In .doc or docx format only

➢ Margins 1”, top, bottom, right and left

➢ Acceptable fonts: Arial or Times New Roman

➢ Font height: 12 pts.

➢ Line spacing: double