STRONG Business Model background

GOAL: Create the initial element of your Business Model Generation—your business Model Canvas—and provide feedback for canvases developed by other students.

Introduction: Using the Osterwalder and Pigneur text as a resource (coupled with the other resources of the course), create a business model canvas of the business organization where you work. Since every organization has unique features, do your best to work at the application of the various components of the building blocks of the canvas. Show as much detail as you can so that it is evident that you comprehend the general business model of your organization. There must be a demonstration of synthesis of the procedure on your part. You may need to interview some of the management team to verify the business model details of your organization. You may also benefit from conducting an Internet search of the Business Model Canvas to become comfortable with how it works. There are many other YouTube-type videos on the web that demonstrate the use of the canvas.

Instructions: Your submission will be uploaded as an assignment here in Week Two, but ALSO as an attachment to DQ#2 in Week Three so that other students may review your creation. Your submission here will be considered as a “draft” that should consist of:

1.  A Cover page that provides a general description of your organization/business:

            Name of the organization (preferably your present organization/business) – University of Pennsylvania Hospital

            Date of origination (or incorporation)

            Location (as appropriate; some entities require discretion) – 3400 Spruce st Phila Pa 19104

            Brief overview of the purpose of the organization/business – Healthcare facility

            Description of your relationship and role in the organization/business – Financial Service Rep

            Other details that enable fuller explanation (if applicable) – Handle billing accounts and financial counseling for patients

2. Business Model Canvas with Post-It notes (as seen in the examples). You have three options for the submission of your canvas:

·         You may download and use the blank PowerPoint canvas with electronic Post-Its to create your canvas (click here), or

·         You may create a Word.doc that lists the nine building blocks (clearly identify each one) and uses bulleted points in the same manner as Post-Its.

·         Creation of your post-its via the following web-help site, and then submission of the resulting URL for the finished canvas. See (click on link) https://canvanizer.com/new/business-model-canvas

3. Create a memo (no particular format, but neatly presented) that describes what you learned about your organization/business as a result of creating the business model canvas.   

file:///C:/Users/Sarita/Downloads/Business%20Model%20Generation%20(1).pdf