Strayer BUS 100 Quiz 3 (2015)

• Question 1
 
 
_____ is the process of continually collecting information from the external marketing environment.
   
• Question 2
 
 
The American Marketing Association defines marketing as the
   
• Question 3
 
 
In customer relationship management, firms selling big-ticket items with small customer bases often find it advantageous to develop
Answer   
   
• Question 4
 
 
_____ is the process of acquiring, maintaining, and growing profitable customer relationships by delivering unmatched value.
Answer   
   
• Question 5
 
 
Which of the following are B2C marketing segmentations?
   
• Question 6
 
_____ holds that delivering unmatched value to customers is the only way to achieve long-term profitability for the organization.
   
• Question 7
 
 
When firms in B2C markets divide up the potential market according to values, attitudes, and lifestyles, they are making use of _____ segmentation.
Answer   
   
• Question 8
 
Creating products tailored for individuals on a mass basis is referred to as
   
• Question 9
 
When data is gathered using _____ the researcher does not directly interact with the research subject.
• Question 10
 
 
Demographic segmentation divides the market by
Answer   
• Question 11
 
The purpose of missionary selling is to
• Question 12
 
 
Utilized by businesses, _____ include(s) small, movable capital purchases, designed for a relatively short productive life.
• Question 13
 
 
• Question 14
 
 
The _____ is a theoretical model that includes the stages of introduction, growth, maturity, and decline.
   
• Question 15
 
 
The stages of the new product development process are
   
• Question 16
 
 
_____ integrates advertising of branded products into interactive games.
   
• Question 17
 
 
Researchers have identified five product characteristics that affect the rate of adoption and diffusion. Which of the following is NOT one of these five characteristics?
   
• Question 18
 
 
The big idea that results from a successful creative development process is
• Question 19
 
 
_____ consist(s) of small ticket items that businesses consume on an ongoing basis but are not needed to develop a final product.
   
• Question 20
 
 
_____ is the paid integration of branded products in movies and on television.