Strategy and Value Creation in Traditional Industries

 Week 2 Strategy and Value Creation in Traditional Industries

Due Saturday July 15, 2017 9:00PM

Word Count: 500 words

Company: Total Life Changes

Industry: Health and Wellness

Reading

•   Grant, R. M. (1991). The resource based theory of competitive advantage: Implications for strategy formulation, California Management Review, 33(3). 114-135. (UMUC Library)

•   Schmitz, A. (Trans.). 2012. Resource-based theory.

•   Thousand Insights. Porter’s generic strategies

•   Roy, A. (2003). Game theory in strategic analysis. Journal of Management Research (09725814), 3(3), 127-138. (UMUC Library)

Assignment:

•   Industry competitive analysis. An analysis of your company’s industry from the point of view of Porter’s Five Forces (if your industry operates in perfect or monopolistic competition), Game Theory (if your industry operates in oligopolistic competition) or the Resource Based View of the Firm (if your industry operates as a full monopoly), and any other strategy frameworks that provide insight to your understanding of the industry.