Strategy and Positioning

Pretend we are launching a new service for Chick Fil A, a home delivery service like pizza hut and dominos.

Complete the following assignment using the "Strategy and Positioning Paper" template.

Write a 875-word paper explaining the following headings:

• In-depth introduction
• An overview of the organization
• A detailed description of the product or service
• A S.W.O.T. analysis of the organization and offering

Strengthen

Weakness

Opportunities

Threats

Format using APA Guidelines.

Include at least one sources of research that support your analysis; at least one must be the textbook, this is the book we’re using in class- Kerin, R., Hartley, S., & Rudelius, W. (2015). Marketing (12th ed.). New York, New York: McGraw-Hill