Strategy and Position

*Explain a competitive analysis of the organization and offering.

• Describe your target market in detail, including information on the geographic, demographic, psychographic and behavioral factors used to choose your market segment.
   
   

  Include at least four sources of research that support your analysis; at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research.  

  Format your assignment consistent with APA guidelines.

   

  Our company is Pampered Chef and our product is a universal knife that is small enough to also be a must for camping trips. Our target market would be cooks and campers. 750 word assessment.