StrategicMarketing11

In many firms, there is little confidence and collaboration between their marketing departments and sales divisions. Some salespeople believe that marketing expends money without generating enough leads to cover the expenditures; some marketing managers believe salespeople are over-valued and want all the credit for any sale, in spite of what marketing has done.

• What effect would such conflict have on the firm's alignment?
• In addition, how do sales people affect the supply chain of their companies?

200 words.