Strategic Statement on Coca- Cola
Create and post a strategic statement that addresses the following points for the Coca-Cola company:
o Mission
Why does Coca- Cola company exists
Values
What Coca-Cola company believes in and how it will behave
o Vision
What Coca-Cola company wants to be (its strategic intent
Strategy (briefly summarizing all analyses) in 1–2 paragraphs for each of the following basic elements:
§ Objective = ends
§ Scope = domain
§ Advantage = means
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12 years ago
5
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- coca-cola_company_mission_vision_and_values.doc
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