Strategic Planning

Utilizing the Internet, research the homepages of a 3-star hotel organization in the United States and a 5 star international hotel organization. You must choose a different hotel chain for each location.

The Two Hotels Chosen:
3 Star- Hilton Homewood Suites
5 Stars- JW Marriott

Write a minimum 1 page APA styled essay comparing your chosen hotel websites and answer the following questions:

Checklist:


•Compare and contrast the goals and objectives (business strategy) of each property. Identify each of their competitive strengths.


•Is their goal congruence (organizational goals and individual employee goals mesh rather than clash) at either or both of the properties?


•Which company identifies their role in employee and community relations as part of their business strategy?


•Since environmental issues are a very important topic in the hospitality industry, what plans do these companies have to do their part in helping to sustain the environment?