Strategic Plan Part 1: New Product or Service for Amazon.com,Inc.

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Write a 1,400- to 1,600-word paper in which you explain the importance of innovation in Amazon's business vision, mission, and values, and determine your business model for this new division. Include the following: (Please follow the grading rubric for max points) Thanks

 

  • Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure that you are differentiating your product or service.
  • Describe how the division addresses customer needs and achieves competitive advantage.
  • Create a vision and a business model for this new division that clearly demonstrates your decision on what you want your business to become in the future.
  • Explain how the vision, mission, and value of the new division align with the company's mission and vision.
  • Summarize how the vision, mission, and values guide the division's strategic direction.
  • Define your guiding principles and values for your division in the context of culture, social responsibility, and ethics.

Format your paper consistent with APA guidelines.

  • 8 years ago
  • 20
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