Strategic Marketing for Competitive Advantage

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Our book that needs to be referenced to in the assignment is 

Title: MKTG7, 7th Ed.

Author(s): Lamb, C. W., Hair, J. F., & McDaniel, C.

Physical Text ISBN: 978-1-285-09186-0

Publisher: Cengage

Digital Book or Physical text: Digital Book

  • 12 years ago
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