Strategic Marketing

 First read these two articles:      

https://hbr.org/2016/03/branding-in-the-age-of-social-media

Branding in the Age of Social Media

https://hbr.org/2013/12/when-marketing-is-strategy

When Marketing is Strategy

 Then answer the following question.

What role does marketing play in the overall strategic planning process?  In your post, discuss a company that you think has mastered the marketing process and also mention a company that you think needs much improvement in marketing products or services.  How do you think that social media has changed marketing concepts over the past five years for these companies?