Strategic management planning is a process in which a company is able to makes choices about the reason why it’s existing, its major goals, and the resources it needs in-order to be successful in the near future and who its customers will be. Delta Cons

Strategic management planning is a process in which a company is able to makes choices about the reason why it’s existing, its major goals, and the resources it needs in-order to be successful in the near future and who its customers will be. 

Delta Consulting Engineers is registered to deal with building and Civil Engineering projects. It was established with the aim of it being a project and programme manager. It is also a cost consulting practice, though due to change of the ever  growing environmental  and client’s needs, it is necessary for a strategic plan to broaden the services and even add more,  that can be provided by Delta, in order to give an activity that is multi-disciplinary encompassing the consultation services, information technology and civil engineering all in one.  Delta is ever struggling for it to strive towards it achieving complete multi-disciplinary capability to clients.  Delta acknowledges teamwork on. Delta has believes in a hands-on approach on any projects that is being undertaken. Delta is aimed for an excellent service.

The reason why I chose Delta Company is because of how things are being done within the company. Over time the Delta Company will be among the re-known Consulting Engineers Company. It’s through it that some world visions and goals can be realized quickly. Delta being a multi-disciplinary offering a range of services can boost the development strategies.  

A SWOT analysis enables a company to capitalize on external opportunities by use of internal strengths while eliminating internal weaknesses and external threats. The Coca-Cola Company that is a versatile everywhere has the following SWOT analysis:

The strengths of the company include great distribution channels due to the high demand for its products, hence, an increase in the market share command. The brands produced by the company, being identical and unique, are costly and lead to a high brand equity. The unique drinks such as coca cola and sprite continue to increase the customer loyalty as no substitutes to the products taste could be easily found. The great market share leads to an increase in customer responsiveness and customer relations in the long-run. Hence, it becomes the winning company in the beverage sector in the world (Panda, 2008). 

 Absence of important skills such as lack of product diversification leads to low revenues of the company as it only deals with beverages unlike its competitor, Pepsi. The company lacks health beverages ending up in a risk as people require healthy consumptions hence, unreliable product management. Lack of unreliable resources like water leads the company to lawsuits due to the blames by different groups. People also raise concern as the company use pesticides to decontaminate the water that it uses in making the beverages (Leeman, 2010)

The opportunities that the company can capitalize on include change in customer tastes by increasing their diversification by selling snacks and packaged drinking water. It would not only increase the revenues, but also share the distribution costs with the beverages supplied. Entering new distribution channels such as the developing countries being introduced to the delight of healthy beverages would increase the sales. Enhancement in the distribution chain of the company could reduce the transportation costs leading to high-profit yields. The lesser selling products also ought to get new marketing in new geographical markets to gain synergy in consumption (Ferrell, 2014)

The Coca-Cola Company faces threats in terms of indirect competitors like the Costa coffee who offer healthy beverages. Healthy drinks such as Tropicana do not exist as a big threat, but slowly steal the company’s market share due to change in customer tastes. In terms of raw material sourcing, water remains the only threat to the company due to suspected use of pesticides and huge water consumption. The issue of water scarcity that is arising remains a major threat to the company as it would lead to a decrease in their sales and revenue (DuBrin, 2012). 

The Credit card system

Credit card is the mode of payment through the card issued by a ban. It provides facility in shopping and provide easy and safe mode of payment. The bank creates a line of credit with the issuer of credit card with the help of which the card holder can borrow money from the bank or we can say take cash from bank as advance and return the amount when it become due. 

1.Strategic objectives 

The main strategic objective for a merchant is to enhance the financial business in retail banking and improve the share of banking industry in the market. I am going to describe some of the major and important strategic objectives of this product and these are mentioned as follows,

i.Delivering innovative products 

ii.Capture new market 

iii.Provide efficient service delivery channels

iv.Create customer oriented culture 

v.Focus on lending strategies 

2.Strategy alternatives 

Strategy alternatives are suggested when there is a situation when due to some reason current strategies failed. These alternative strategies help the organizations to secure themselves for any unseen negative situation in the market for example if the products flop or if required market response is not attained by the organizations. There are some alternative strategies for credit card business.

i.Focus on adjacent markets 

ii.Create diversification in product

iii.Additional features 

iv.Special discount offers 

v.Flexibility in criteria of getting the product

3.Justifications 

Credit card business is basically a financial service to the clients and where organization is doing services business then it is very hard to keep good rival position. These organizations have to focus more on the innovations and the new technology to attract customers. When innovation and technology is in the same pace then capturing new market is become easy for organizations. When banks and the merchants focused only on customers based oriented services then it would be easy for them in capturing as well as retaining the new market. 

Alternate strategies do apply when the current implemented strategies do not provides the desired result and the suggested strategies best suited the organization according to the suggested product. Focus on niche market will allow the financial organization to capture new customers, create diversification in products will attract the new market, providing additional features in products will lead to maintain good rival position in the market. When special offers are being made by the company and when flexibilities are being made in criteria then tendency of getting the product became high and this tendency leads towards high profits and successful business.

The Credit card system

Credit card is the mode of payment through the card issued by a ban. It provides facility in shopping and provide easy and safe mode of payment. The bank creates a line of credit with the issuer of credit card with the help of which the card holder can borrow money from the bank or we can say take cash from bank as advance and return the amount when it become due.

1.Strategic objectives

The main strategic objective for a merchant is to enhance the financial business in retail banking and improve the share of banking industry in the market. I am going to describe some of the major and important strategic objectives of this product and these are mentioned as follows,

i.Delivering innovative products

ii.Capture new market

iii.Provide efficient service delivery channels

iv.Create customer oriented culture

v.Focus on lending strategies

2.Strategy alternatives

Strategy alternatives are suggested when there is a situation when due to some reason current strategies failed. These alternative strategies help the organizations to secure themselves for any unseen negative situation in the market for example if the products flop or if required market response is not attained by the organizations. There are some alternative strategies for credit card business.

i.Focus on adjacent markets

ii.Create diversification in product

iii.Additional features

iv.Special discount offers

v.Flexibility in criteria of getting the product

3.Justifications

Credit card business is basically a financial service to the clients and where organization is doing services business then it is very hard to keep good rival position. These organizations have to focus more on the innovations and the new technology to attract customers. When innovation and technology is in the same pace then capturing new market is become easy for organizations. When banks and the merchants focused only on customers based oriented services then it would be easy for them in capturing as well as retaining the new market.

Alternate strategies do apply when the current implemented strategies do not provides the desired result and the suggested strategies best suited the organization according to the suggested product. Focus on niche market will allow the financial organization to capture new customers, create diversification in products will attract the new market, providing additional features in products will lead to maintain good rival position in the market. When special offers are being made by the company and when flexibilities are being made in criteria then tendency of getting the product became high and this tendency leads towards high profits and successful business.

Components of the Strategic Plan, conclude this project by synthesizing all the individual components into a strategic plan that could be presented to leaders of the organization.

The final draft of your plan must include:

• The Internal Analysis
• The External Analysis
• Strategy Analysis and Choice
• Strategy Implementation
• Evaluation and Control

The plan should be clear, comprehensive, and forward-looking. This is not merely a research project. Your plan should focus on specific strategic decisions (i.e., problems or opportunities) facing the company and conclude with a set of strategic recommendations.