Strategic Management MGT/498 -- Environmental Scan Paper

Write a 1,050- to 1,400-word paper in which you complete the following:

•Research and describe the internal and external environments of 2 to 3 real-world companies using

an environmental scan.

•Determine what competitive advantages each company has and what strategies each company is

using.

◦How does each company create value and sustain competitive advantage through business strategy?

◦What measurement guidelines is each company using to verify its strategic effectiveness?

◦How effective are the measurement guidelines that each company is using? Format your paper consistent with APA guidelines.