Strategic Management Case Pt 2

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Company for project: Azalea Health

 

In this module, you need to prepare an EFE (External Factor Evaluation) and CPM (Competitive Profile Matrix) for the company you selected for your Strategic Management Case. Prepare a written analysis of the company’s competitive position and opportunities and threats that need to be addressed.

 

 

Example below:

 

 

Company

 

CPM for Company

 

                                                              Company     Competitor 1    Competitor 2                                                                            

 

Critical Success Factors    Wt      Rating    WS            Rating   WS              Rating   WS

 

 

 

 

 

 

 

Price Competitiveness      0.15     3           0.45           4            0.60            3      0.45        

Product Quality                 0.07      3           0.21           3            0.21            2      0.14

Customer Loyalty              0.08      4           0.32           3            0.21            4      0.32

Advertising                         0.12      4           0.48           2            0.24            1      0.12

Management                     0.12      3           0.36           3            0.36            2      0.24

Financial status                  0.15     4           0.60            3           0.45             3      0.45

Global Expansion              0.10      4           0.40            2           0.20             1      0.10

 

 

 

 

  Customer Service             0.12      3           0.36            3            0.36             2      0.24

  Organization Mission      0.09      1           0.09            2           0.18             2      0.18

 

 

 

 

Total                                    1.00                   3.27                           2.81

 

  2.24

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

EFE for Company  

 

Key External Factors                                                             Weight          Rating          Weighted Score                                                          

 

Opportunities

 

 

 

 

 

 

 

1. Unique landscaping                                                         0.09             4                 0.36

2. Consumer's demand for intriguing rides                     0.07             2                 0.14

3. Creativity                                                                           0.12             4                 0.48

4. Technology and innovation                                           0.12              4                 0.48

5. Investor relations                                                            0.4                2                 0.08

6. Diversity of entertainment                                            0.5                2                 0.08

7. Conservation of over 400 different species               0.6                3                  0.18

 

 

 

 

 

 

Threats

_____________________________________________________________________

 

8. No shareholder benefit program                                 0.08               1                  0.08

 

 

 

9. Stock market trends                                                       0.05               2                  0.10

10. Inflation rates                                                                0.06               2                  0.12                   

11. Political issues in foreign countries                           0.08               1                  0.08

12. Environmental protection laws                                  0.04               3                  0.12

13. Decentralization of the divisions within                   0.05               3                  0.15

14. Quality versus quantity                                               0.04               3                   0.15

15. Undesirable locations                                                  0.05               4                   0.20

 

 

 

 

 

 

 

Total                                                                                    1.00

 

2.80

 

 

 

 

 

 

 

 

 

 

 

 

    • 9 years ago
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