Strategic Management

COURSEWORK CW 1 (50%)

The course work is an individual report where you are required to write a report on

the case organization’s implementation of its chosen strategy. The report should

analyze and evaluate the organizations chosen strategy highlighting its suitability

given the competitive environment. The report should also address the

consequential implications of change that will occur as the strategy is implemented

and suggest how organizations could manage these changes so that the strategy is

effectively implemented. The report should demonstrate selected strategic

management process of a current business setting and evidence how intervention

techniques have been applied for improving business effectiveness. The report is

justified using analyzed and evaluated theories. This is a 2,500 word report.

The purpose of this report assignment is aimed at developing skills for proposing

and implementing strategic analysis and changes that has an impact on hospitality

business environments. Students will select and analyze hospitality industry

workplace events, programs or services and propose strategic change forimprovement. The report will be based on Learning outcome 2 & 3 

The following structure for the individual report guideline is recommended:

Title page: Include report title, students’ names and students’ numbers, module

name and code, assessment task, lecturer’s name and date.

Background: Description of the business situational context. Explanation as to

why analyzing the organizational case strategy is important and explanation of the

competitive environment. In approximately 200- 300 words, provide a basic

background to the strategic communication plan, state the purpose of the report

and provide overview of the rest of the content.

Contents page: List the contents of the essay report (headings, sub-headings)

and the page numbers they appear on.

Presentation of main ideas: Analyze and evaluate your chosen organizational

business strategy supported with theoretical perspectives and strategic

processes.

A. Analyze the organization’s external competitive environment to identify

opportunities and threats.

B. Analyze the organization’s internal operating environment to identify the

organization’s strengths and weaknesses.

Critical evaluation: Evaluate the implications and justifications on how strategies

are implemented and outline how the changes are managed effectively.

A. Justify how selected strategies are consistent with mission and major goals of

the organization.

B. Demonstrate how employed strategies are congruent and constitute a viable

business model.

C. Reflect on the role you played either as an internal consultant or internal

change agent in improving business or organizational effectiveness.

Conclusion: In 300 – 400 words state the summary and evaluation of the ideas

and statement of your own point of view with reasons. Explain why organizational

managers should select the outlined strategies.

*Support your report with examples and evidence of theories and models from

academic literature readings of strategic management and intervention techniques

discussed in class and module content.