STRATEGIC CHOICE: EXONN

HOMEWORK ASSIGNMENT: NEW, ORIGINAL AND UNIQUE

ASSIGNMENT SCENARIO:  Much controversy surrounds the current expansion of oil and gas exploration using modern hydraulic fracturing (fracking) techniques in the USA and abroad.   With this backdrop in mind, and using Exxon Mobil as the target company: 

Discuss potential strategies that could be used to improve the company's image, foster growth, increase profitability and improve stock price.

Create a one to two PAGE gpaper that evaluates alternatives that Exxon Mobil should consider to realize growth.

Identify and Include:

1.  The "best value" discipline

2.  Generic strategy

3.  Grand strategy

Recommend a strategy or combination of these strategies that Exxon Mobil should implement.

Format and include at least two references listing all your sources consistent with APA guidelines.