STP Process
nlyna8In 2-3 pages, apply the concept to all beef cheeseburgers.
Segmentation: Describe how you may group possible customers throught the segementation variables that apply to our possible target marks. Provide at least 3 segmentations.
Targeting: Select the best segmentation, from the previous step, and explain why this group best fits your product and company.
Postioning: Identify how your products features and benefits compare to those of competitors. (exmaples: perceived product quality, functions, price, product assortment, etc.)
1. Are u selling cheesburgers in a restaurant? What other items will you be selling?
2. Are you selling directly to a restaurant? If so, why buy them from you instesd of make them on site theirselves?
12 years ago
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