For Stone Martin PHD "Consumer" Assignment

The Consumer " Lucky Jeans " same company that you did last time

The next step in developing a promotion campaign is to understand who your customer is. Conduct research and prepare a report describing your target market in terms of:

·      Where does your target market fit in the fashion cycle?

·      What societal trends, discussed in Chapter 1, affect your target market?

Report requirements:

·      

·       pages double spaced, Times New Roman or Arial, 12 point font, 1” margins

·      Include headings and page numbers

·      In-text citations

·      Reference list (APA format)