Springdale Shopping Survey
goodjobThe major shopping areas in the community of Springdale include Springdale Mall, West Mall, and the downtown area on Main Street. A telephone survey has been conducted to identify strengths and weaknesses of these areas and to find out how they fit into the shopping activities of local residents. The 150 respondents were also asked to provide information about themselves and their shopping habits. The data are provided in the file SHOPPING[ME1] . The variables in the survey were as follows:
A. HowOftenRespondent ShopsatEachArea(Variables 1–3)
| 1. SpringdaleMall | 2. Downtown | 3. WestMall |
6ormoretimes/wk. |
(1) |
(1) |
(1) |
4–5times/wk. | (2) | (2) | (2) |
2–3times/wk. | (3) | (3) | (3) |
1time/wk. | (4) | (4) | (4) |
2–4times/mo. | (5) | (5) | (5) |
0–1times/mo. | (6) | (6) | (6) |
B.HowMuchtheRespondentSpendsduringaTriptoEachArea(Variables 4–6)
| 4. SpringdaleMall | 5. Downtown | 6. WestMall |
$200ormore |
(1) |
(1) |
(1) |
$150–under$200 | (2) | (2) | (2) |
$100–under$150 | (3) | (3) | (3) |
$ 50–under$100 | (4) | (4) | (4) |
$ 25–under$50 | (5) | (5) | (5) |
$ 15–under$25 | (6) | (6) | (6) |
lessthan$15 | (7) | (7) | (7) |
C.GeneralAttitude towardEachShoppingArea(Variables 7–9)
| 7. SpringdaleMall | 8. Downtown | 9. WestMall |
Likeverymuch |
(5) |
(5) |
(5) |
Like | (4) | (4) | (4) |
Neutral | (3) | (3) | (3) |
Dislike | (2) | (2) | (2) |
Dislikeverymuch | (1) | (1) | (1) |
D. WhichShoppingAreaBestFitsEachDescription(Variables 10–17)
| Springdale Mall |
Downtown | West Mall | No Opinion |
10. Easytoreturn/exchangegoods |
(1) |
(2) |
(3) |
(4) |
11. Highqualityofgoods | (1) | (2) | (3) | (4) |
12. Lowprices | (1) | (2) | (3) | (4) |
13. Goodvarietyofsizes/styles | (1) | (2) | (3) | (4) |
14. Salesstaffhelpful/friendly | (1) | (2) | (3) | (4) |
15. Convenient shopping hours | (1) | (2) | (3) | (4) |
16. Cleanstoresandsurroundings | (1) | (2) | (3) | (4) |
17. Alotofbargainsales | (1) | (2) | (3) | (4) |
E.ImportanceofEach IteminRespondent’sChoiceofaShoppingArea(Variables18–25)
Not Very
Important Important
F.InformationabouttheRespondent (Variables 26–30)
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
27. Numberofyearsofschoolcompleted:
(1)=lessthan8years (3)=12–under16years
(2)=8–under 12years (4)=16yearsormore
28. Maritalstatus:(1)=Married (2)=Singleorother
29. Numberofpeopleinhousehold: persons
30. Age: years
Each respondentin this databaseisdescribed by 30variables. Asanexample oftheir interpretation,considerrownumber1.Thiscorrespondstorespondentnumber 1and contains the followinginformation.
Variablenumber 6=7.The respondentusuallyspends lessthan $15whenshe
shopsatWestMall.
Variablenumber 26=2. Therespondentisafemale.
5556774441131111167765667232421
Variablenumber 1=5.
TherespondentshopsatSpring- daleMall2–4times/month.
Variablenumber 19=7. Respondentbelieves“highquality ofgoods” isveryimportantin choosingashopping area.
*Source:MaterialsforthiscasehavebeenprovidedcourtesyofTheArchimedesGroup, Indiana,PA.Dataarebasedonactual responsesobtainedtothis subsetofthequestions included inthesurvey;townandmallidentities havebeendisguised as well as a number of responses were updated.
[ME1]Production, please link to attached MTH156_mod01_CT_shopping_version1
12 years ago
Purchase the answer to view it
shopping_solution.xlsx
