Sports marketing is a specific niche within the marketing industry. Conduct research using industry sources such as the Sports Business Journal and find an article that illustrates how today's sports marketers are focusing on new niches within the sports

Sports marketing is a specific niche within the marketing industry. Conduct research using industry sources such as the Sports Business Journal and find an article that illustrates how today's sports marketers are focusing on new niches within the sports industry as they attempt to grow a specific brand, team, or sport through gaining new fans. Post a link to the article and summarize the strategy the sports marketer is using to sell the brand, team, or sport. Discuss whether or not you think the strategy is effective and provide specific reasons to support your opinion.