Southwest Airlines

1.  consider and propose steps the organization will need to take to reorganize the organization (the elimination of some positions will be required), 

2.  determine if any of the existing employees will not be able to uphold the values of the airline

3.  how to train and motivate all the employees to the new future state for the organization. 

4.  Include in your report a SWOT analysis and metrics to evaluate the success of the anticipated expansion.

5.  See attachment for case study and additional information.

Final Assessment Case Study Worth 20 points and 20% of course grade

Read and reflect on the case study and prepare a response paper of not less than five pages (excluding title and reference pages) with appropriate in text citations. Demonstrate your research and analytical skills in developing your comprehensive paper by using the organizations website and outside articles written about the organization to supplement the information provided in the case study.

The key components of the paper are as follows:

1. a title page

2. an introduction in which you restate the issue(s) and state the purpose of the paper

3. your SWOT analysis and recommendations to address the issues and the metrics for evaluating the outcomes of the expansion of the organization. Recommended steps to be taken to address the issues stated and the themes emerging in the SWOT analysis. Scholarly research is expected to support the recommendations.

4. a summary of your position, including recommendations

5. a reference page containing at least five scholarly references cited in the paper in APA guideline format

Situation: Southwest Airlines is a major airline in the United States with limited flights outside the country. The organization has a strong culture which is described in the following excerpt from Gary Kelly, CEO Southwest Airlines found on the Southwest Airlines Website. http://www.southwest.com/html/about-southwest/index.html?int=GFOOTER-ABOUT-ABOUT

Living the Southwest Way

I ask three things of the 46,000 Southwest Airlines and AirTran Airways Employees every day: Work hard, have fun, and treat everyone with respect. We call this Living the Southwest Way, and it comprises three characteristics that we look for in job candidates and require of our Employees: a Warrior Spirit, a Servant’s Heart, and a Fun-LUVing Attitude. While it may sound simple (and it is), the impact can be profound. Our Culture has long been admired and has earned Southwest much recognition, including a yearly spot on Fortune’s “World’s Most Admired Companies” list (we ranked seventh this year) and the distinction of being named one of the Best Places to Work in Glassdoor.com’s 2013 Employees’ Choice Awards. Our Culture is not a program or a campaign; it is the sum of the personalities and behaviors of our People who Live the Southwest Way every day.

(The following is fiction but is the situation to consider for this assignment). Due to the recent acquisition of Air Tram and with the possibility of acquiring other airlines that will expand the organization to other countries, Southwest Airlines will add thousands of employees quickly from any number of existing airlines in a variety of global locations.

Faced with the tasks of maintaining the values of the organization,

1.  consider and propose steps the organization will need to take to reorganize the organization (the elimination of some positions will be required),

2.  determine if any of the existing employees will not be able to uphold the values of the airline

3.  how to train and motivate all the employees to the new future state for the organization.

4.  Include in your report a SWOT analysis and metrics to evaluate the success of the anticipated expansion.