Social Science For Prof Miley

Multicultural Marketing

Discussion 1

In what ways are marketers and merchandisers demonstrating improved cultural awareness in their campaigns and products? What has been the impact on the Asian and/or Hispanic communities?

Discussion 2

Cultural Values and Workplace Perception

What closely held values of Asian American and Hispanic American cultures might contribute to stereotyping of these groups? How might this stereotyping affect perceptions of these groups in the workplace?