Social Media Week 1 Discussion Question Only

"Why Is Social Media Marketing Different? (20 points)"  Please respond to the following:

• Go to the Daily Mail website, located here, or use other business related websites of your choice to search an article concerning a company’s social media marketing campaign and its traditional media marketing. Next, determine the goal of the chosen company’s social media campaign, and examine whether or not the company’s social media campaign has the same effect as that of its traditional media marketing. Justify your response. Note: Include the source of your chosen article in your discussion post. 
• Using the same company from the first part of the discussion, suggest the next step for this company in order to achieve the goal of its social media campaign. Provide a rationale for your suggestion.