Social Media Marketing Question

Question - Chapter 15 (Fifteen) in the THE SOCIAL MEDIA MANAGEMENT HANDBOOK talks about MOBILE MARKETING.   This week you work for Toyota, Honda, or Ford Motor Company…you choose!   How would you CHANGE the organization so that social media is integrated into the entire corporation?  Who would you get involved in social media beyond the marketing team?   Would you use mCommerce?  Use outside references to support this task.  Write enough to meet the word count requirement. 
Use an AUTHORED outside reference for this assignment.