SOC 301: Content analysis of mass media content focusing on deviance within a modern society, evaluated according to a rubric.
Content Analysis (50 Points)
SOC 301: Content analysis of mass media content focusing on deviance within a modern society, evaluated according to a rubric.
Background:
Content analysis is a research tool used to determine the presence of certain words or concepts within texts or sets of texts. Researchers quantify and analyze the presence, meanings and relationships of such words and concepts, then make inferences about the messages within the texts, the writer(s), the audience, and even the culture and time of which these are a part. Texts can be defined broadly as books, book chapters, essays, interviews, discussions, newspaper headlines and articles, historical documents, speeches, conversations, advertising, theater, informal conversation, or really any occurrence of communicative language. Texts in a single study may also represent a variety of different types of occurrences, such as Palmquist's 1990 study of two composition classes, in which he analyzed student and teacher interviews, writing journals, classroom discussions and lectures, and out-of-class interaction sheets. To conduct a content analysis on any such text, the text is coded, or broken down, into manageable categories on a variety of levels--word, word sense, phrase, sentence, or theme--and then examined using one of content analysis' basic methods: conceptual analysis or relational analysis.
Reference:
Colorado State University (2014). An Introduction to Content Analysis. Retrieved October 10, 2014 From: http://writing.colostate.edu/guides/page.cfm?pageid=1305
Rubric:
See Below.
SOC 301: Deviant Behavior
Research Paper Rubric
Letter Grade
| F (0-29 points) | D (30-34 points) | C (35-39 points) | B (40-44 points) | A (45-50 points) |
Analysis (Application of Relevant Theories/Course Concepts)
80% of assignment grade | -Failure to complete basic assignment requirements -Relevant theories or concepts not discussed OR not applied to relevant examples or subjects | -Few or no theories or concepts applied to appropriate examples or subjects -Discussion of theories or concepts demonstrates lack of comprehension of course content -Most relevant examples or subjects not included in analysis | -Some theories or concepts applied incorrectly or discussed in relation to examples or subjects that are not relevant -Some relevant examples or subjects not included in analysis -Discussion of theories and concepts demonstrates incomplete or incorrect understanding of course content | -Applies relevant theories correctly to most examples or subjects -Demonstrates adequate understanding of applied theories or concepts, with few/minor errors -Most significant subjects or examples included in analysis | -Applies all relevant theories and concepts to all significant examples or subjects -Demonstrates full and correct understanding of theories and concepts, including clear and precise explanations of theories or concepts and why they are relevant to subjects or examples |
Organization and Mechanics (including grammar, spelling, punctuation, organization, clarity and comprehension)
20% of assignment grade | -Severe errors in punctuation, spelling, and/or grammar -Lack of organization or effective transitions -Incorrect sentence structure -Severe problems in comprehension (difficult for reader to understand the paper) | -Frequent/ numerous errors in punctuation, grammar and/or spelling -Frequent errors in sentence structure -Lack of clear transitions; lack of effective paragraph structure, paper overall not well organized -Significant problems in comprehension | -Several errors in punctuation, spelling, and/or grammar -Poor/inadequate organization of paragraphs, instances of awkward transitions -Instances of incorrect sentence structure (incomplete or run-on sentences) -Instances of phrases or sentences that are not adequately comprehensible | -Few/minor errors in grammar, spelling, or punctuation -Adequate organization of paragraphs, mostly clear transitions -Correct sentence structure -Adequately comprehensible (i.e. effectively gets point across) | -Correct use of spelling, grammar and punctuation -Correct paragraph and sentence structure -Smooth and effective transitions -Paper easily and effectively comprehensible to reader |
Directions on the following website (NOTE: We will cover this extensively in class during the first week):
Doing a Content Analysis. (2014). Retrieved October 20, 2014 From: http://psychology.ucdavis.edu/faculty_sites/sommerb/sommerdemo/content/doing.htm
10 years ago
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content_analysis_deviancef.docx
