Smirnoff Ice Marketing Planning Process

The Marketing Scene is a publication that provides a platform for professionals and consumers to discuss new ways of marketing, the effectiveness of advertising trends, specific ad campaigns, and the impact this information has on society.

The stories on the site encompass the following marketing topics:

• Controversy in ads
• Lifestyle campaigns
• Target marketing
• The global view
• Emotional advertising
• Marketing the economy

Individual Portion

Read a few stories at http://www.themarketingscene.com/index.php/discussions/ , and devise your own story that fits in one of the categories listed. Stories should be 250–350 words in length and can be written in first or third person. You could become a published writer (really). Wouldn’t that look good on your resume? The stories need to have a marketing focus, but the topics are broad and can reflect your own taste.