SMALL BUSINESS MANAGEMENT 2134

Unit 8 [209: Small Business Management]
Assignment Rubric
Marketing Plan
This week you will finish your short marketing plan that you have been working towards in the last few
weeks by addressing your promotion, advertising, and budget.
Address the Marketing sections below in a minimum of a 2-page Word document using APA format
and citation style (include a title and reference page).
Promotion Section: Describe how you will promote your product based on your target market and
place (distribution) that you previously determined. How will your customers know what you are
offering? Why will they choose you over your competitors? What are your core competencies? How
will you build relationships with your customers?
Advertising Section: If you choose to advertise, how much will you spend on advertising? Do a little
research and determine the rates for what you want to use as your advertising media (for example,
newspaper ads, TV ads, brochures, etc.)
Will you be doing any advertising that does not cost money? For example, will you join the local
Rotary or do volunteer work? Will you talk about your business at your son’s Little League games?
Will you drive a car with your business name on it? There are many ideas that are no or low cost.
Which ones might you use?
Budget Section: Please list in table form how much you plan to spend on marketing over the next 3
months. Be specific about what you will buy, and how much each form of advertising will cost over
those 3 months. Describe how you will measure the success of each marketing effort. Be specific.
Using a Word document, insert your revised marketing concepts from last unit after reading your
instructor’s feedback. Then add this week’s Assignment concerning promotion, advertising, and
budget.
Submit the completed Assignment in APA format and citation style (plus a title and references page)
to the Unit 8 Assignment Dropbox before the end of the unit.
Rubric
Unit 8 Assignment Percent
possible
Points
possible
Points Earned Comments
Content per Checklists 100% 50
Response provides correct and
Unit 8 [209: Small Business Management]
complete information
demonstrating analysis and
critical thinking:
Promotion Section: Describes
promotion plan based on
company core competencies
and building customer
relationships. Describes why
the customer will chose their
product versus the competition.
12
Advertising: Describes
advertising both free and
budgeted and includes allotted
sum for each.
12
Budget: Shows budget for
marketing for next 3 months
and describes how success will
be measured.
12
Inserts marketing concepts
from Unit 7 revised.
4
Subtotal: 40
Writing, spelling, grammar, and
APA/Submits the minimum 2-
page paper, plus a title and
reference page.
20% 10
Your Assignment Score: 50
.