Singapore Airlines analysis (2000 words)

Company: Singapore Airlines 

Country: Singapore

http://www.singaporeair.com/en_UK/sg/home

Introdution (100 words)

Description of the company

Nature of its business

Country background (100 words)

Why is Singapore a good country for singapore Airlines.

Pestel analysis (600 words)

-include a  pestel diagram

-describe factors and how the company is affected by the factor

Porter five forces (600 words)

-include a diagram

-Describe all 5 forces and how the company market environment is affected by the forces

-Rate high low for each forces

4 Strategic recommendations (400 words)

recommendations to solves problems uncovered in Pestel and porter five forces

Conclusion (200 words)

Conclude on the current state of the company and the opertating environment 

Reineforce the points cover in the essay

Format

2000 words +-10%

Times new roman 12, spacing 1.5

APA intext citation

Minimium 10 Acadamic References

Use only google scholar, no wikipedia please