Short Paper week 10

10-4 Short Paper: Culture-Changing Initiatives.   Describe how to assess current culture through both direct and informal questioning approaches. What are the four culture-changing initiatives that facilitate cultural change? Describe the role these changes have in the world-class service culture. 

See pages 425-431 in your textbook for guidance.

Hoffman, D., & Bateson, J. (2011). Services Marketing: Concepts, Strategies & Cases. Mason, OH: South-Western College.

ISBN: 978-1-4390-3939-7

Format:

- 12 pt font

- Time new roman

- 1" margins

- Atleast 4 pages long not counting the reference and title page.