Short Paper on Strategic Analysis Stages due tonight

For Lululemon, a yoga and fitness retailer, 2013 was a turbulent year. Lululemon had a number of product issues and the CEO seemed to place the blame on customers rather than on the company. The following websites detail the events of 2013:

• Lululemon Admits Its PR Disasters Are Hurting Sales http://www.huffingtonpost.com/2013/12/12/lululemon-pr_n_4434580.html

• Chip Wilson, Lululemon Guru, Is Moving On http://www.nytimes.com/2015/02/08/magazine/lululemons-guru-is-moving-on.html?_r=0

• Lululemon Founder Chip Wilson Issues Apology Following Thigh-Rubbing Pants Comments http://www.cbsnews.com/news/lululemon-founder-chip-wilson-issues-apology-following-thigh-rubbing-pants-comments/

Using the five I’s strategic analysis stages beginning on page 52 of Business, Society, and Government Essentials, write a paper analyzing how you might use the five stages to help Lululemon deal with its strategic stakeholders to avoid future public relations issues.

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Guidelines for Submission: Your paper must be submitted as a 2–3 page Microsoft Word document with double spacing, 12-point Times New Roman font, one-inch margins, and at least three sources cited in APA format.