Short Paper: Five I’s Strategic Analysis

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2–3-page, at least three sources cited in APA format, due 7/14/2016

 

For Lululemon, a yoga and fitness retailer, 2013 was a turbulent year. Lululemon had a number of product issues and the CEO seemed to place the blame on customers rather than on the company. The following websites detail the events of 2013:

 

·         Lululemon Admits Its PR Disasters Are Hurting Sales

 

·         Chip Wilson, Lululemon Guru, Is Moving On

 

·         Lululemon Founder Chip Wilson Issues Apology Following Thigh-Rubbing Pants Comments

 

Using the five I’s strategic analysis stages, (1) issue identification, (2) interested strategic stakeholders, (3) incentive of stakeholders, (4) information-objectives, (5) interaction strategies, write a paper analyzing how you might use the five stages to help Lululemon deal with its strategic stakeholders to avoid future public relations issues.

 

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