Services Marketing

 Services Marketing

This week, you have learned there are four unique characteristics which differentiate services from goods. Consider a service which you have purchased in the past six months and create a 300-400 word response discussing the following questions:

• What are the four unique characteristics of services and the marketing challenges created by these characteristics?
• Consider a service you have purchased in the past six months. From a marketer’s point of view what are some marketing challenges for this service and possible solutions to the challenges?
• Were you involved in the production process of this service? If so, did this affect the service efficiency? Why or why not?
• Is it preferable to have the customer involved in the service production process for your selected service? Why or why not?

Be sure to properly cite your sources using APA; include your references and in-text citations.