Service Mangement - Research

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Project will be done from an external customers’ perspective. Using information available in the public domain, such as books, articles, blogs, company websites, etc.; and working in teams; students will analyze a hospitality company. 

 

Company: Starwood Hotels 

  •    Brief history of your company 
  •   Description of your company’s mission and operating paradigms 
  • How does benchmarking apply to your company? (at least a page for this question) 

minimum 2 pages 

    • 10 years ago
    • 10
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