SERVICE EXPERIENCE REPORT

You are to demonstrate your understanding of a selected set of services marketing theories/concepts through the preparation of a service experience report detailing a service you have experienced with links to (i.e., application of) relevant services marketing theories and concepts.

In your report, provide details of a specific service experience you have encountered (if appropriate, provide details of the date, time and duration of the service experience, the driver for its purchase and/or consumption, and other information that can help paint a clear picture of the service experience for the reader), and demonstrate your understanding and comprehension of services marketing concepts and theories via the appropriate application of relevant theories and concepts in your analysis of that service experience, which could center around (but not limited to) the following concepts:

• -  The three-stage model of service consumption

• -  Perceived risks involved in service consumption

• -  Drama/theater metaphor

• -
  

• -  The flower of service model

  •   Detailed analysis of any one of the seven marketing mix element pertaining to that

    service experience 

     

     

    Clear and detailed explanation of the service experience
    Clear and detailed analysis of the service experience
    Use (i.e., application) of relevant theories/concepts to analyse the service
    Evidence of a good understanding of the selected theories/concepts
    General presentation of the report: quality of diagrams, grammar/spelling, layout (including keeping to page limit

  note:   i want to be included in the report is (

• The three-stage model of service consumption

• -  Perceived risks involved in service consumption

  Expectancy-disconfirmation model of satisfaction

   

  i will attach 2 slides to help in the report

   

  i have attach the work i have done PLEASE I WANT THE REPORT TO BE BASED ON THE SERVICE EXPERICE I WRITE IN THE DOCUMENT (service quality-1 )

  JUST CLEAR POINTS:

   

  *I AM NOT SATISFIED WITH THE SERVICE I HAD AND I WONT BUY FROM THE BRAND AGAIN